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Freelance Art Direction, Graphic and Motion Design

I’m Lars Thorstensen – an experienced senior art director, graphic and motion designer and 3D CGI artist. For more than 20 years, I have collaborated with people at a wide range of companies, agencies and the clients they serve. I have worked in everything from large international to very small, local budgets in many different contexts – always with the customers' wishes and needs in mind.

Recent work


I’m very proud and fortunate to have worked with Nordgreen on the launch of their latest, sustainable, timepiece “THE GUARDIAN”.
I was asked to make product animations and still images for their launch, April 2022.

Have a look at their website.


What I do



I am classically trained in graphic design from the Graphic Arts Institute of Denmark.

It has been the basis for my work as art director, first at the Berlingskes Bureau and later at the advertising agency Advance, where I was employed for ten years.

I’ve performed all kinds of printed tasks such as visual identity (CVI), brochures, packaging design, exhibitions and outdoor etc.


I have created a number of websites – mainly in WordPress. 
SoMe content, like films and animations, is a huge part of my business.


I have extensive campaign experience both in B2C, B2B, political and attitude campaigns.


I am also a skilled illustrator. I make drawings the old-fashioned way by hand, as well as “high level” digital illustrations.



Over the years, I have been involved in all types of commercials, video, SoMe, presentations, displays and spots.

A considerable part of my tasks as an independent has been to produce 3D animations of products as well as animated presentations for various large Danish and international companies.


If you want to know more about my work, or how I can help you, please call or send me an e-mail.

What they say

“Lars is the consummate craftsman, delivering highly polished 3D illustration and film executions. Beyond his obvious talent, what one comes to appreciate most about him, is his tireless attention in making sure to deliver uncompromising perfectionism throughout a project; from brief and to final delivery… a quality that I have come to especially value during very long and demanding processes.

It needs to be mentioned that when working with him, you will find that he is often the first to identify potential problems before they happen, making him an indispensable part to realising highly efficient and cost effective results. He is always flexible, reliable and calm with an almost Zen-like ability to handle high stress situations. Finally, I have never been dissatisfied with anything he has ever delivered to us as he always overdelivers. I can only recommend him highly.”

Gavin Mulligan
Partner, Advance

“I’ve worked with Lars many times over the years – and it has been a pleasure every time. It’s fascinating how many aesthetic, graphical, musical and craftsmanship skills he possesses. And if you haven’t seen what he can do with super-detailed, lifelike 3Dgraphics, you haven’t lived!”

Jonathan Winch
B2B storyteller and account-based marketing (ABM) expert at cylindr

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